March 18th, La Liga announced that it will organize a “La Liga Tour” in the United States and Mexico this summer.
There will be four veteran teams participating, but Real Madrid and Barcelona are not included.
It is reported that the tour is jointly organized by the media, sports companies and Relevent Sports, and will have a series of friendly matches with some local clubs, but the specific participating teams have yet to be determined.
La Liga’s statement pointed out that hosting the summer tour is part of the strategy of La Liga and its clubs to expand the footprint of the Spanish professional league in the United States and Mexico.
This year, the first leg of the tour will be in the United States and Mexico, continuing its strategy of developing La Liga, its clubs and competitions in the North American market.
The United States and Mexico represent important opportunities for La Liga and its clubs in brand and commercial development, especially in the run-up to the 2026 World Cup.
Canada, Mexico, and the United States will jointly host the 2026 World Cup.